Zapier to Facebook Conversion API (FBCAPI) Set Zapier from your Facebook account as Partner Go to the Data Sources tab in Meta Events Manager. Select Settings. Scroll down and select Choose a Partner. Select Zapier and follow the setup instructions. see more here Facebook Documentation Head back to Zapier Find your actions (This can be vary depending on the integration e.g. Click Funnel Purchase Event or Webhook Catch Event) Add Facebook Conversions as action and select appropriate Event (we selected Lead Event) Select your Business Ccount and Pixel Set up the action based on the data you collect (you should send name and email as minimum for Lead event. And more for Purchase event) That's it!