# Pardot
# Pardot Integration
### 1) Create the following custom fields in Pardot and add them to your form.
```
utm_campaign – Collects utm_campaign variable.
utm_source – Collects utm_source variable.
utm_term – Collects utm_term variable.
utm_medium – Collects utm_medium variable.
utm_content – Collects utm_content variable.
gclid – Collects gclid variable.
fbclid – Collects gclid variable.
```
This is the bare minimum, you can add much more fields. Please see [Native WP Shortcodes](https://docs.utmgrabber.com/books/102-getting-started-for-handl-utm-grabber-v3/page/native-wp-shortcodes) for the full list of parameters supported.
### 2) Go to Pardot Form and add the following snippet in "Below Form" section
Remember to change this code baed on your need. e.g. swap <license\_key> with your own key and add/remove fields.
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