# Pardot # Pardot Integration ### 1) Create the following custom fields in Pardot and add them to your form. ``` utm_campaign – Collects utm_campaign variable. utm_source – Collects utm_source variable. utm_term – Collects utm_term variable. utm_medium – Collects utm_medium variable. utm_content – Collects utm_content variable. gclid – Collects gclid variable. fbclid – Collects gclid variable. ``` This is the bare minimum, you can add much more fields. Please see [Native WP Shortcodes](https://docs.utmgrabber.com/books/102-getting-started-for-handl-utm-grabber-v3/page/native-wp-shortcodes) for the full list of parameters supported. ### 2) Go to Pardot Form and add the following snippet in "Below Form" section Remember to change this code baed on your need. e.g. swap <license\_key> with your own key and add/remove fields. ``` ```