Getting Started with UTM Simple Shopify Extension

UTM Simple is a free Shopify app that automatically captures UTM parameters from your store visitors, tracks conversions, and helps you understand which marketing campaigns are driving sales. 
 Click Here to check our Shopify App 
 
 What UTM Simple Does 
 
 Captures UTM parameters (source, medium, campaign, term, content) from every visitor 
 Tracks conversions across orders, checkouts, and customer signups 
 Sends data to Facebook Conversions API via webhooks for better ad optimization 
 Provides monthly analytics with charts and AI-generated insights 
 100% free for all Shopify merchants — no paid plans, no hidden fees 
 
 Prerequisites 
 
 A Shopify store with an active theme 
 A free UTM Simple license key (see Step 1 below) 
 
 Setup (5 Steps) 
 Step 1: Get Your Free License Key 
 
 Visit utmsimple.com/utmsimple-with-shopify 
 Sign up and get your free license key 
 Your key will look like this: XXXX-XXXX-XXXX-XXXX 
 
 Step 2: Activate Your License 
 
 Open the UTM Simple app in your Shopify admin 
 Click License in the left sidebar 
 Paste your license key into the input field 
 Click Activate License 
 You'll see a success message once your license is activated 
 
 Your license key is stored securely in your shop's metafields and linked to your store's domain. 
 Step 3: Install the Theme Extension 
 
 Click Setup in the left sidebar 
 Click the Install UTM Simple Tracking button — this opens your Shopify theme editor 
 In the theme editor, find the UTM Simple Tracking block in the app blocks section 
 Drag it into your theme's Header or Footer section (so it loads on every page) 
 Click Save in the theme editor 
 
 
 Tip: Installing in the Header or Footer ensures tracking runs on every page of your store, giving you the most complete data. 
 
 Step 4: Configure Webhooks 
 Webhooks allow UTM Simple to receive real-time data when orders are placed, checkouts are started, and customers sign up. 
 
 Click Webhooks in the left sidebar 
 (Optional) Enter a custom webhook endpoint URL if you want to receive data at your own server 
 Click Subscribe to All Webhooks 
 You'll see a confirmation that all webhook subscriptions were created 
 
 UTM Simple subscribes to the following Shopify events: 
 
 
 
 Event 
 Description 
 
 
 
 
 Orders Created 
 When a new order is placed 
 
 
 Orders Paid 
 When an order payment is confirmed 
 
 
 Orders Updated 
 When order details change 
 
 
 Orders Cancelled 
 When an order is cancelled 
 
 
 Orders Fulfilled 
 When an order is shipped/fulfilled 
 
 
 Checkouts Created 
 When a customer starts checkout 
 
 
 Checkouts Updated 
 When checkout details change 
 
 
 Customers Created 
 When a new customer account is created 
 
 
 
 Step 5: View Your Analytics 
 
 Click Analytics in the left sidebar 
 Select a month and year using the date picker 
 Click Get Report to load your analytics 
 Review your traffic and conversion data in the charts and AI-generated summary 
 
 That's it! UTM Simple is now tracking your store visitors and their UTM data. 
 
 Next Steps 
 
 Understanding Your Analytics — How to read your reports 
 Webhook Configuration — Advanced webhook setup 
 Troubleshooting — Common issues and fixes