UTM Tracking in Thrive Cart and Send it to Zapier You can track UTMs in Thrive Cart by adding the UTMSimple snippet on all of your pages: First of all, let's add our UTMSimple tracking script: Go to Custom Tracking Code section and add the script here Where is the tracking code? Trigger Zapier when Checkout Initated: Add the following code ONLY on checkout page Don't forget to replace the zapier Webhook with yours. You can do similarly for the main product purchase as well: