UTM Simple MCP: Connecting Your Data to AI Tools
A focused guide on integrating UTM Simple’s MCP endpoint with modern AI tools. This book walks through setup, configuration, and usage across different environments so you can access and use your data seamlessly inside tools like ChatGPT, Claude, and Cursor.

Connecting UTM Simple MCP to AI Tools (ChatGPT, Claude, Cursor)
UTM Simple provides an MCP (Model Context Protocol) endpoint that allows AI tools to directly access your attribution data. This enables workflows like querying campaign performance, analyzing lead sources, and building automations on top of your tracking data. 
 MCP access is available on Plus and Professional plans , where you receive a unique MCP URL. 
 
 What You Need 
 
 
 An active UTM Simple Plus or Professional plan 
 
 
 Your MCP URL (from your dashboard) 
 
 
 One of the supported tools: 
 
 ChatGPT 
 Claude Desktop 
 Cursor 
 
 
 
 Where to Find Your MCP URL 
 
 Go to your UTM Simple dashboard 
 Open Subscriptions 
 Expand your active subscription 
 Navigate to the MCP tab 
 Copy your MCP URL 
 
 
 Setup in ChatGPT 
 Requirements: ChatGPT Pro, Team, Enterprise, or Edu 
 Steps 
 
 
 Open ChatGPT → Settings → Apps & Connectors 
 
 
 Go to Advanced Settings 
 
 Enable Developer Mode 
 
 
 
 Return to Apps & Connectors 
 
 
 Click Create Connector 
 
 
 Enter: 
 
 Name: UTMsimple MCP 
 Connector URL: (your MCP URL) 
 Authentication: No Auth 
 
 
 
 Click Create 
 
 
 If successful, your MCP tools will appear automatically. 
 
 Setup in Claude Desktop 
 Steps 
 
 Open Claude Desktop → Settings → Connectors 
 Scroll down and click Add custom connector 
 Paste your MCP URL 
 Save 
 
 The connector will be available in your conversations. 
 Availability: 
 
 Free (1 connector) 
 Pro, Max, Team, Enterprise 
 
 
 Setup in Cursor 
 Steps 
 
 
 Open Cursor → Settings → Tools & MCP 
 
 
 Open or create: 
 
 Project-level: .cursor/mcp.json 
 Global: ~/.cursor/mcp.json 
 
 
 
 Add configuration: 
 
 
 {
 "mcpServers": {
 "utmsimple": {
 "url": "https://mcp.utmsimple.com?mcp_secret_key=YOUR_KEY"
 }
 }
}
 
 
 Save the file 
 
 Cursor will automatically detect and enable the MCP server. 
 
 Verifying the Connection 
 After setup, test by asking your AI tool questions like: 
 
 “Show me top traffic sources” 
 “Which campaigns generated the most leads?” 
 “Break down conversions by UTM source” 
 
 If the setup is correct, the tool will fetch live data from UTM Simple. 
 
 Troubleshooting 
 
 Ensure your MCP URL is correct (no extra spaces) 
 Confirm your plan includes MCP access 
 Re-enable Developer Mode (ChatGPT) if tools don’t appear 
 Restart the app (Claude / Cursor) if the connector isn’t detected 
 
 
 Summary 
 MCP turns UTM Simple into a programmable attribution layer. Instead of manually checking dashboards, you can query and use your marketing data directly inside AI tools for faster insights and automation.