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Prerequisites HandL JS library must be loaded on your page You must have a TikTok Pixel ID from your TikTok Ads Manager Step 1: Get Your TikTok Pixel ID Log in to your TikTok Ads Manager Navigate to Assets → Events Create a new Pixel or select an existing o...

Basic Event Sending Use the HandL.sendTikTokEvent() function to send events to TikTok: HandL.sendTikTokEvent(eventName, eventData); Parameters: eventName (string, required): The name of the event eventData (object, optional): Event properties and parameters ...

Advanced matching allows TikTok to match events to users more accurately by sending hashed user identifiers. Requirements Enable Advanced Matching: <script> window.handl_advanced_matching = 1; window.handl_tiktok_pixel_id = 'YOUR_PIXEL_ID'; </script>...

Listening to TikTok Events HandL fires custom events you can listen to: // Listen for TikTok initialization document.body.addEventListener('UTMSimpleTikTokInitCompleted', function(event) { console.log('TikTok Pixel initialized'); }); // Listen for any Tik...

UTM Simple is a free Shopify app that automatically captures UTM parameters from your store visitors, tracks conversions, and helps you understand which marketing campaigns are driving sales. Click Here to check our Shopify App What UTM Simple Does Captures ...

UTM Simple provides an MCP (Model Context Protocol) endpoint that allows AI tools to directly access your attribution data. This enables workflows like querying campaign performance, analyzing lead sources, and building automations on top of your tracking data...

Track OpenAI Ads within UTMSimple and trigger Events You can track ChatGPT Ads conversions within UTMSimple without adding OpenAI's pixel snippet yourself. UTMSimple loads the OpenAI Ads Measurement Pixel, initializes it with your Pixel ID, and fires a page_vi...

Google Ads only sees the conversions that happen on your website. But most real revenue happens later and somewhere else — a lead books a call three days after clicking your ad, a sales rep closes the deal a week after that. Google never hears about any of it,...