Track UTMs in Google Analytics using GTM

Before you continue make sure you

you set it up UTM Simple template in GTM. If not, see hereGTM Basic UTM tracker setup in Google GTM

And also make sure you created variables as explained here Creating Variables in GTM for UTM Tracking

Add Google Analytics (GA) tag and set it up

After you add the Google Analytics tag, click "Enable overriding settings in this tag"

Select "More Settings" and "Fields to set"

And enter the following Field Name: campaignName and Value: {{utm_campaign}}

Field Name: campaignSource and Value: {{utm_source}}

Field Name: campaignMedium and Value: {{utm_medium}}

Field Name: campaignContent and Value: {{utm_content}}

Field Name: campaignKeyword and Value: {{utm_term}}

Field Name: location and Value: {{handl_url}}

After deployig the new container, refresh your site (make sure UTMs are appended to the URL) and confirm in realtime GA. Your traffic should be tagged with proper UTM under "Traffic Sourcecs"