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Connecting UTM Simple MCP to AI Tools (ChatGPT, Claude, Cursor)

A practical guide to capturing, persisting, and activating marketing attribution data using UTM Simple. This book covers how to track campaign performance accurately, tie attribution to leads, and unlock that data across tools using MCP (Model Context Protocol). Designed for marketers, founders, and developers, it focuses on simple implementation, reliable data, and real-world workflows without heavy engineering.

Page Title

Connecting UTM Simple MCP to AI Tools (ChatGPT, Claude, Cursor)

Page Content

UTM Simple provides an MCP (Model Context Protocol) endpoint that allows AI tools to directly access your attribution data. This enables workflows like querying campaign performance, analyzing lead sources, and building automations on top of your tracking data.

MCP access is available on Plus and Professional plans, where you receive a unique MCP URL.

What You Need

  • An active UTM Simple Plus or Professional plan

  • Your MCP URL (from your dashboard)

  • One of the supported tools:

    • ChatGPT
    • Claude Desktop
    • Cursor

Setup in ChatGPT

Requirements: ChatGPT Pro, Team, Enterprise, or Edu

Steps

  1. Open ChatGPT → Settings → Apps & Connectors

  2. Go to Advanced Settings

    • Enable Developer Mode

  3. Return to Apps & Connectors

  4. Click Create Connector

  5. Enter:

    • Name: UTMsimple MCP
    • Connector URL: (your MCP URL)
    • Authentication: No Auth

  6. Click Create

If successful, your MCP tools will appear automatically.

Setup in Claude Desktop

Steps
  1. Open Claude Desktop → Settings → Connectors
  2. Scroll down and click Add custom connector
  3. Paste your MCP URL
  4. Save

The connector will be available in your conversations.

Availability:

  • Free (1 connector)
  • Pro, Max, Team, Enterprise

Setup in Cursor

Steps

  1. Open Cursor → Settings → Tools & MCP

  2. Open or create:

    • Project-level: .cursor/mcp.json
    • Global: ~/.cursor/mcp.json

  3. Add configuration:

{
  "mcpServers": {
    "utmsimple": {
      "url": "https://mcp.utmsimple.com?mcp_secret_key=YOUR_KEY"
    }
  }
}
  1. Save the file

Cursor will automatically detect and enable the MCP server.

Verifying the Connection

After setup, test by asking your AI tool questions like:

  • “Show me top traffic sources”
  • “Which campaigns generated the most leads?”
  • “Break down conversions by UTM source”

If the setup is correct, the tool will fetch live data from UTM Simple.

Troubleshooting

  • Ensure your MCP URL is correct (no extra spaces)
  • Confirm your plan includes MCP access
  • Re-enable Developer Mode (ChatGPT) if tools don’t appear
  • Restart the app (Claude / Cursor) if the connector isn’t detected

Summary

MCP turns UTM Simple into a programmable attribution layer. Instead of manually checking dashboards, you can query and use your marketing data directly inside AI tools for faster insights and automation.

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