Track UTMs in GA4 using GTM

Before you continue make sure you

you set it up UTM Simple template in GTM Basic UTM tracker setup in Google GTM

And also you created variables Creating Variables in GTM for UTM Tracking

Add Google Analytics (GA4) tag and set it up

After you add the Google Analytics 4 tag

Set Configuration Parameter as follows

Field Name: campaign_name and Value: {{utm_campaign}}

Field Name: campaign_source and Value: {{utm_source}}

Field Name: campaign_medium and Value: {{utm_medium}}

Field Name: campaign_content and Value: {{utm_content}}

Field Name: campaign_term and Value: {{utm_term}}

Field Name: page_location and Value: {{handl_url}}

Field Name: send_page_view and Value: true

After deployig the new container, refresh your site (make sure UTMs are appended to the URL) and confirm in realtime GA4. Your traffic should be tagged with proper UTM under "Traffic acquisition". Make sure you are searching by "Session campaign"